When is a Brand Important?

Let’s face it, choosing a headset these days is not an easy task. Today we are faced with an ever-increasing number of options and brands. In the over 25 years that I have been in this business I have seen the number of headset brands grow, consolidate and grow again!

That being said, what are some of the reasons we choose brand A over brand B? Here are some common reasons I encounter:

  • Brand loyalty (we have always used that brand).
  • Reputation
  • Style
  • Perceived value
  • Quality

The interesting thing I have found is that last on the list seems to be technical specifications that may differentiate one headset or brand from another. Now my experience may be a little unique as my career has been with several manufacturers, a distributor and as a reseller. I appreciate the experience I have gained being able to look at headsets through the various “looking glasses” of each business type.

When I was working for a headset manufacturer some time ago I was hired away by one of their largest rivals. I had to be very careful when talking with clients to be able to present my new “brand” as the optimal solution without bad mouthing my previous employer (that would call in to question anything I had ever done for the previous company). This is where you find out that every brand, or headset type, has features and qualities that will fulfill a customer’s needs.

My advice is simple. It never hurts to evaluate a different headset, whether from the brand you currently use or another brand. There are quite a few quality choices out there today and some brands you may have never heard of. You never know, you may come across a headset that sounds better and saves you money at the same time!

I enjoy being a reseller because I am able to offer an unbiased view of headsets and simply want to match the right product with the right environment. I would love to hear your thoughts on this.   – Eric

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